My lovely sister-in-law works at LUSH in England and sent me a few things for my birthday. I was super excited because I love LUSH to bits and the fact that they were coming out with a make-up line was just too perfect.
The marketing for the line is pretty wonderful; it's all about conveying and portraying yourself through their cosmetics and colors. Feeling a little passionate? Pop on their Passionate lipstick. As LUSH Co-founder Mark Constantine said, "You choose the colour that represents a word. As long as you believe in that word, it’s got nothing to do with anyone else.". Obviously not everyone is going to use them this way, but the idea is cute, non?
I'm absolutely in love with what I've used so far. Sophisticated is my new favorite cream eyeshadow — it's perfect for my skin tone and is versatile enough to be used day and night. The Feeling Younger skin tint is seriously amazing. It works wonderfully as a highlighter, adding a bit of glow and shimmer right to your cheek bones. I'm already planning to do a FOTD (face of the day) using most of the products I can so you guys can see just how amazing this stuff is.
What do you guys think of LUSH's makeup line? Do you think their marketing will be successful in getting people to wear how they feel, so to speak?
